Quick, what's the first brand you would associate with a video game? Would it be a major media franchise? There are tons of those, name a media franchise and it's had a video game made about it. Would it be a food company? That's been pretty common since the early days of gaming. A consumer goods company? Depending on the game, it could make sense. Maybe a sports league or wrestling promotion? Hell, that may be the most common situation you see, there's a new NFL, NBA, NHL and WWE game every year. At this point, many video game franchises have become brands themselves. Mario, Sonic, Resident Evil, Street Fighter, and a host of others are essentially brands of their own at this point. Look, video games are, were and always have been great opportunities for branding, at least when the branding makes sense. But sometimes, you still find games featuring brands that shock you. If you asked me "which brands do you think would best lend themselves to video games?"
Old school game reviews and discussion, from the unfamiliar and obscure to the classics you know and love.
